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Why Online Marketing is So Important For Business Owners

Updated: Aug 29, 2023

Online marketing is one of the most efficient and effective ways to reach out to potential customers and clients. By creating a well-crafted online marketing strategy, businesses can connect with a wider audience and generate more leads and conversions. Online marketing can be used to promote products or services, build brand awareness, and create a positive reputation for your business.

If you're in business, online marketing can be your lifeblood. Online marketing is a great way for generating brand awareness. It can help promote your product or service to a wider audience and generate conversions that you probably couldn't have reached with offline marketing campaigns.

If you're not doing online marketing as local businesses, you're probably just relying on people coming into your store or just relying on them finding you, which can be nearly impossible unless you are using a search engine optimization tool like Google my Business.

Online marketing can take many different forms. It can be as simple as creating a social media profile for your business and start posting content that is relevant to your industry.

You can also create a blog and write articles about your products or services. If you have a website, you can use online marketing techniques to drive traffic to your site and generate leads and sales.

The truth is that we live in an online world and as a business owner it's either adapt or close.

Because the sad truth is that if you're not online, you are missing a large portion of potential customers who are looking for on the internet.

I'm not saying that traditional marketing will not work, but digital marketing will give you a much wider reach.

Statistics show that 61% of consumers search for local businesses online, so if you're not doing digital marketing, you're losing out on a lot of potential business.

Here are four reasons why you should start using online marketing strategies in your business today.

Online Marketing or Digital Marketing reaches more potential customers

Online marketing campaigns help you to reach more potential customers, whether that's business to consumer, or business to business, you need online marketing strategies.

Being online means more people are coming across your business. It doesn't matter what you're selling, if you're not online, chances are people aren't going to find you.

Your paying customers are searching for businesses like yours online, and if you're not there, they'll find your competitors who are.

That means your business appears on their search engine results pages when they're researching for products or services that you offer.

Your paying customers also have a chance to leave reviews, which can boost your business' credibility.

Using digital marketing campaigns, digital marketing channels and content marketing to get the word out about your business, your products and services all leads up to building brand awareness.

Your brand is the emotional connection that you use to connect to your customers. Therefore your brand should be in everything: your marketing strategy, your email marketing, your digital marketing, your content marketing and all over digital channels!

That's why one of the goals of digital marketing strategy is to improve your brand awareness.

When customers are searching for a business like yours, you want them to think of you first. The more times they see your name, the more likely they are to remember you the next time they need your products or services.

Digital marketing strategies can help improve your brand awareness in several ways, including search engine optimization, content marketing, social media marketing, and email marketing.

For example, if you follow the plan that I outline for all my clients of using content marketing and write a blog post, answering questions that your customers are already asking, that ranks high on Google for relevant keywords, potential customers will see your business name and logo every time they perform that search.

Or, let's say you post an image on social media with your company name and logo. If someone likes or comments on that post, their friends will see your business name and logo, too.

This is how digital marketing can help improve your brand awareness and make sure potential customers think of you first when they need your products or services.

You are more able to compete as a small business owner

When you put more attention into content marketing, social media marketing, and successful digital marketing campaign efforts, it helps you compete with large businesses that have more of a budget for display advertising and advertising online.

Darren Hardy says that all you need to be successful as a small business is a 1,000 true fans. You create these fans through building your brand awareness, through your marketing efforts, through keyword research, by connecting through email marketing, and creating a purposeful marketing strategy.

Digital marketing also helps if you have a small business that is in a similar line of business with a big corporate brand. Even simple social media posts can turn someone into a paying customer. An eye-grabbing visual content can get people talking about your brand. The best part is you can do this with little to no marketing budget.

Builds relationships with your target audience

Regardless if you own a big or small business, marketing through digital channels can be done in many ways. It's also more cost-effective now than ever. If you are a small business and you're looking to get your business online. Get started by focusing on two things: a website and content on your website.

Share relevant content to your customers through content marketing

Now, what content should you be posting on your website?

Any business has something to share with its customers. As a business owner, you get questions all the time from your customers.

Take for example a dog grooming business. As a dog owner, I've asked my dog groomer before about ways of taking care of my dog. "How often should I wash my dog" or "How often should I have my dog groomed especially for a poodle mix" or "Is it recommended to trim their nails" or "How short do you trim the nails? What does that look like?" These are all questions a dog grooming business can answer through digital marketing.

You have customers who have questions that you can start answering. You can write a blog post, upload a Youtube video, share infographics on your social media to answer their questions.

Sharing relevant content through your website or social media posts will improve your web presence. People will be familiarized with your brand because your content reflects the quality of your business.

If you own a local business, you'll be surprised at how quickly your web presence grows even if you're just a brick-and-mortar place in one certain location.

If you start putting yourself out there, people will see your business, and refer you to someone who might be needing your service within your location. You can also hire agencies to do this for you. It can make it a little bit more cost-heavy, but your business is going to have an online marketing strategy that will generate leads and more customers. By having a marketing team, you're more likely to have better digital marketing assets for your brand.

As the owner of Complete Digital Marketing, we do digital marketing work such as:

  • Content Marketing through blogging and YouTube videos

  • Email Marketing

  • Social Media Marketing

  • Keyword Research

  • Setting up Digital Marketing Campaigns

We help your business to compete with the big boys. We'd be happy to talk with you about how we can help you get started with a digital marketing campaign that will generate leads and more customers. Go ahead and schedule a time here.

You can do Online/Digital marketing in many ways

There are lots of different ways to do online marketing or digital marketing.

Digital marketing techniques like content marketing, email marketing, social media marketing, and search engine marketing can be done with little to medium budget.

Meanwhile, marketing tactics like paid advertising, influencer marketing, Google ads, and social media advertising often require more budget. The paid digital marketing tactics are often implemented when a business is running a digital marketing campaign.

A large portion of the world's population consumes content from social media and search engines.

An important piece of advice from a marketing strategist

As a marketing strategist, here's one important piece of advice I want to give you if you're starting to put your business online: your business needs a website. Before you make social media accounts for your business, you want to have a place online where you have full control.

It's not advisable to merely rely on social media channels. You could get kicked off from any of those platforms, lose your social media presence, and start from scratch again.

Why get a business website

Your business needs to have a home, which is your business website. It should be a part of your digital marketing strategy because you control how people come and go from it.

Your creativity is the limit when it comes to your own business website. You're free to post any video content you want to show to your target audience. You can direct your followers from your social media platforms to your website.

You need a place where you can basically centralize all your business operations, like marketing, sales, and customer service. It will help you streamline your process in many ways including finding potential customers, transacting with existing customers, and monitoring your business performance.

Setting up a website for your business also means your business will appear on the search engine results pages of your target audience.

Today, people tend to research first about a product or service that they're interested in. And what do they use for researching?

Search engines like Google, Pinterest, and Youtube. You want to be present in at least one of those search engines.

Now, how do you get a website? I've gone through Blogger, WordPress, and Wix.

Personally, Wix is where I found the home for my business. It is very easy to customize and very easy on the budget. It is what you need if you don't have a lot of marketing budget to get your company online.

I actually have a brand new course called Wix tutorial that can help you build a website by yourself in just a few hours using Wix website builder.

You can get my Wix tutorial to walk you through how to build your website, customize it to your business specifications, and make it look all professional for just $197. You can get instant access to the videos so you can start building your website today.

It's easier to build a community online

Having a community around your brand is a great marketing strategy. It allows you to contact far more individuals than would be possible without it.

Digital marketing helps in building your business and your revenue. It can build a community where people can see you online. By building a community around your brand, you're essentially showing the value of your business.

From experience, I can say that search engine marketing is by far the best way to start if you're brand new to online marketing. Learn how to do search engine optimization, like keyword research for your blogs, and that way people will start to find you from my YouTube channel. From there, you can integrate your social media platforms to branch out to other online channels.

How to get started with online marketing

If you're new to online marketing and you want to learn online marketing yourself through my favorite search platform, Pinterest, definitely check out my Profitable Pinterest Academy where I teach people how to market online using Pinterest. You can access the recordings or sign up to get live group calls.

  • Recordings

  • Enroll for Live Group Calls

You will learn everything about Pinterest basics, Blogging Basics, Pin Creation, Pinterest SEO, and how to Automate showing up on Pinterest!

If you want to put your company online but don't have the time to do so, I am here to do the digital marketing efforts for your brand. Feel free to choose a time on my calendar, and let's chat to see if we're a good fit to work together.

And those are the reasons why digital marketing is a crucial marketing tool for businesses today.

Digital marketing is a crucial marketing tool for businesses today. It can help you reach more potential customers, connect with your target audience, and build a community around your brand. By learning digital marketing yourself or working with a professional, you can see great results for your business.

Do you have any questions about how to get started with online marketing? Let me know in the comments below!

Talk to you later,

This post may contain affiliate links to products that I trust. This means that if you make a purchase using the links below I may receive a small commission at no extra cost to you. Thank you for the support!



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