Updated: Aug 26
If you’re thinking to use Pinterest for business to build your business but you've maybe used it as a personal account before, you're probably like “Should I just convert it? Or do I just create a new business account?”.
In this blog, I’ll tell you which is better: a Pinterest for business account vs a personal Pinterest account?
Benefits of Pinterest Business Account
When you have a Pinterest business account - or any kind of a business account like an Instagram business account or a Facebook business account, one advantage of a business account over a personal account is that you have more tracking.
Through Pinterest analytics, you will have an idea about what kind of people are interacting with your content.
You’ll be able to see what pins are driving traffic to your website and which ones aren’t. You can also learn about the interests of your followers and determine what content to create in the future.
A mentor of mine has said "Numbers are easy and business is all about the numbers, so that makes business easy."
She was referring to the fact that if you're able to track your analytics, you can make data-driven decisions about what content to create to better reach your target audience and ideal client.
All this information is readily available for Pinterest business account using Pinterest analytics, which you don't have access to in a personal account.
All business is just numbers, you just need to be able to know the numbers to grow the numbers. So, more tracking