Updated: Mar 18
If you’re thinking to use Pinterest for business to build your business but you've maybe used it as a personal account before, you're probably like “Should I just convert it? Or do I just create a new business account?”.
In this blog, I’ll tell you which is better: a Pinterest for business account vs a personal Pinterest account?
Benefits of Pinterest Business Account
When you have a Pinterest business account - or any kind of a business account like an Instagram business account or a Facebook business account, one advantage of a business account over a personal account is that you have more tracking.
Through Pinterest analytics, you will have an idea about what kind of people are interacting with your content.
You’ll be able to see what pins are driving traffic to your website and which ones aren’t. You can also learn about the interests of your followers and determine what content to create in the future.
A mentor of mine has said "Numbers are easy and business is all about the numbers, so that makes business easy."
She was referring to the fact that if you're able to track your analytics, you can make data-driven decisions about what content to create to better reach your target audience and ideal client.
All this information is readily available for Pinterest business account using Pinterest analytics, which you don't have access to in a personal account.
All business is just numbers, you just need to be able to know the numbers to grow the numbers. So, more tracking means more analytics which leads to more growth.
Once you got the analytics, you'll be able to refine your Pinterest marketing strategy to reach your target audience.
Should you convert your personal Pinterest account into Pinterest for business account?
Let's say you have an existing personal account that you actively use. You already have Pinterest profile, you have one or more Pinterest boards, and you’re pinning new ideas all the time, which means you already have an established Pinterest profile.
Should you convert that personal account to a Pinterest business account?
In my Profitable Pinterest Academy course, I suggest that you convert it to a business account because it's has an established Pinterest presence.
If you are pinning and you love to be able to be active on your Pinterest account for your business, it is good for your account because Pinterest loves active Pinterest users. If you're going to use it just to post your product pins, it's not going to get as many impressions, views, and clicks.
Pinterest loves when you pin regularly and interact with people. So, if you are going to be active on your Pinterest business account, convert it to a business account.
However, if you're not going to use it actively or if you're only going to post your product pins, just create a new Pinterest business account, but know this Pinterest strategy is going to as effective.
A Pinterest strategy that I use for my own account and for my clients Pinterest accounts that I manage, I always make sure to re-pin similar ideas from other Pinterest profiles.
This Pinterest marketing strategy allow you to not only grow your Pinterest presence, but give you invaluable information that allows you to know what other content your should create.
When should you not convert to a personal account to a business account?
If your Pinterest personal account is just complete opposites from what your business is or who your avatar is, then keep it that way! You can still create a new business account. It's just going to be slower to get going, drive traffic, and ramp up people who are looking for your business.
If you're not sure whether or not to convert your personal account into a Pinterest for business account, consult with an expert like me.
In my Profitable Pinterest Academy course, I'll teach you everything you need to know about Pinterest marketing. We cover all of the Pinterest basics from
Setting up your Pinterest for business profile and then how to optimize your business profile to be found,
how to set up a brand new Pinterest account or converting a personal account,
how to use rich pins with your website,
how to use Pinterest ads and promoted pins,
how to use Pinterest as a search engine,
how to create boards,
how to join group boards,
and so much more!
Then we also cover how to start creating your pins, which is your visual content on Pinterest because Pinterest is not just a search engine, it is a visual platform. So we also cover
what are the best practices when you start pinning to Pinterest,
how to create popular pins,
how to showcase your online store in your pins,
whether or not you should use multiple images,
and which Pinterest board is best for your pins.
And that is just 2 of the 5 pillars that we cover in the 6 weeks of live group coaching.
As I'm writing this post, enrollment for the Profitable Pinterest Academy is open, but if you're reading this and it isn't, just make sure to complete enrollment to save your spot. I keep the class sizes small so that I can truly help you set up your business profile successfully and use Pinterest for business to help you increase your leads and sales.
What are some steps that you can start taking today to grow your Pinterest for business account?
Post Pinterest Idea Pins
One way to start getting your pins in front of more people is to post Pinterest idea pins. What are Pinterest idea pins?
Ideas Pins are similar to stories found on a social media platform. The difference between a story is that Pinterest doesn't have a time limit to Idea Pins. They are forever attached to your Pinterest profile.
They also don't have a direct link attached to them like regular pins. The end result of an Idea pin is to provide value, a lesson that can be easily consumed and help them make a difference in what they're desires that then leads to them following your Pinterest profile.