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How To Use Pinterest for Network Marketing

Updated: Mar 18



I have been in the network marketing business for years and I went through building my business on social media platforms like Facebook and Instagram.


And the best thing I discovered was how easy and simple it was to build my business using Pinterest.

That's when I discovered that even though I love Pinterest for recipe ideas, it can truly be so much more!


I'm going to share with you simple Pinterest marketing strategies for your network marketing business.


Pinterest is a visual search engine. What that means is, Pinterest users go to find ideas for things they want to do or buy.


So, if you're a network marketer, you can start leveraging Pinterest as a way to connect with potential customers and partners.


And the best part is that this Pinterest marketing strategy I'm about to share with you is one that you can use for free!


Before we dive too deep, let's dive the difference between using a social media platform and Pinterest marketing.


Whenever you get into a network marketing business and you start building your business on a social media platform, you go in and show the product without trying to show what it actually is, right?


Or you just give the curiosity, which is great! And eventually, people do find out what it is. They talk to you in the DMs to find out about it, and they go and search even if you're giving them all the value through DMs.


If you don't have a warm market like me and want to build that direct sales business or mlm business, you need learn Pinterest marketing strategies.


The way Pinterest marketing works is a little different.

With Pinterest, you're actually starting with the product or service that you're selling, and then you give people the information they are looking regarding the network marketing business and network marketing products or network marketing services.


You're directly answering the questions and educating them on what it is, how it can help them, and what the benefits are.


And then, at the end, you give them a call to action. You ask them to either visit your website, join your team, or buy the product.


When you're using Pinterest for marketing a network marketing business, it's very important that you follow a search marketing strategies.


Because Pinterest is the third-largest search engine in the world, next to Google and YouTube. Network marketers can use it to generate more leads and drive organic traffic to their online businesses and see more mlm success just by following this simple and easy Pinterest marketing strategy.


So, how can you leverage Pinterest as a powerful marketing tool?



1. Answer questions that people are searching for


61% of people who are searching on search engines like Pinterest are looking for something to buy. They're looking to research a business or product they heard about so that they can go, get their questions answered and buy from you or sign up.


For example, if you're a network marketer and you're selling a weight loss product, you can create content that answer questions such as "How to Lose Weight Fast" or "What is the Best Way to Lose Weight" or simply doing a search using:

  • Answerthepublic.com

  • Ubersuggest

  • Pinterest Search tool

  • Google search

Or simply going to current customers and asking them some questions they had before they signed up.


That is going to be your best source of information by far!


But now the question is... are you showing up in a place where they can find and buy from you?


Is your content reaching your target audience and being shown to new audiences?


If not, you need to start putting out content related to your network marketing products or network marketing services to start serving people where they are looking for you.


2. Use website and post blogs


A website is easy enough to build. Having a business website boosts the credibility of a network marketer. But, you may be saying:


“I have a Facebook page or an Instagram business account, I don't need a website”


“I’m not techy, I don't want to deal with that”


“I don't have the money to hire someone to build me a website”


I've done it!


I've hired someone and paid them thousands of dollars to build me a website.


When I finally got it and tried to change it for myself, I couldn't figure it out which is why I started with Wix.


Wix is a very customizable website that is just for you if you are technologically unsavvy.

And if you need that extra help or hand holding to help you create a professionally designed website in no time, I have a course that you can access on how to use it to build your business website.


The second part of the website is, you also need a blog.


The blog is where you're going to house your content.

Before, we were hiding on a social network what we were doing even if we actually want to show it.


Now, you can post any content related to your network marketing business!


You finally get to say “this is the company that I’m in”, “why I think you should join and this is the product that I love named XYZ”, and “this is why I think you should have it now” in your blogs!