Updated: Aug 26, 2022
I have been in the network marketing business for years and I went through building my business on social media platforms like Facebook and Instagram.
And the best thing I discovered was how easy and simple it was to build my business using Pinterest.
That's when I discovered that even though I love Pinterest for recipe ideas, it can truly be so much more!
I'm going to share with you simple Pinterest marketing strategies for your network marketing business.
Pinterest is a visual search engine. What that means is, Pinterest users go to find ideas for things they want to do or buy.
So, if you're a network marketer, you can start leveraging Pinterest as a way to connect with potential customers and partners.
And the best part is that this Pinterest marketing strategy I'm about to share with you is one that you can use for free!
Before we dive too deep, let's dive the difference between using a social media platform and Pinterest marketing.
Whenever you get into a network marketing business and you start building your business on a social media platform, you go in and show the product without trying to show what it actually is, right?
Or you just give the curiosity, which is great! And eventually, people do find out what it is. They talk to you in the DMs to find out about it, and they go and search even if you're giving them all the value through DMs.
If you don't have a warm market like me and want to build that direct sales business or mlm business, you need learn Pinterest marketing strategies.
The way Pinterest marketing works is a little different.
With Pinterest, you're actually starting with the product or service that you're selling, and then you give people the information they are looking regarding the network marketing business and network marketing products or network marketing services.
You're directly answering the questions and educating them on what it is, how it can help them, and what the benefits are.
And then, at the end, you give them a call to action. You ask them to either visit your website, join your team, or buy the product.
When you're using Pinterest for marketing a network marketing business, it's very important that you follow a search marketing strategies.
Because Pinterest is the third-largest search engine in the world, next to Google and YouTube. Network marketers can use it to generate more leads and drive organic traffic to their online businesses and see more mlm success just by following this simple and easy Pinterest marketing strategy.
So, how can you leverage Pinterest as a powerful marketing tool?
1. Answer questions that people are searching for
61% of people who are searching on search engines like Pinterest are looking for something to buy. They're looking to research a business or product they heard about so that they can go, get their questions answered and buy from you or sign up.
For example, if you're a network marketer and you're selling a weight loss product, you can create content that answer questions such as "How to Lose Weight Fast" or "What is the Best Way to Lose Weight" or simply doing a search using:
Pinterest Search tool
Or simply going to current customers and asking them some questions they had before they signed up.
That is going to be your best source of information by far!
But now the question is... are you showing up in a place where they can find and buy from you?
Is your content reaching your target audience and being shown to new audiences?
If not, you need to start putting out content related to your network marketing products or network marketing services to start serving people where they are looking for you.
2. Use website and post blogs
A website is easy enough to build. Having a business website boosts the credibility of a network marketer. But, you may be saying:
“I have a Facebook page or an Instagram business account, I don't need a website”
“I’m not techy, I don't want to deal with that”
“I don't have the money to hire someone to build me a website”
I've done it!
I've hired someone and paid them thousands of dollars to build me a website.
When I finally got it and tried to change it for myself, I couldn't figure it out which is why I started with Wix.
Wix is a very customizable website that is just for you if you are technologically unsavvy.
And if you need that extra help or hand holding to help you create a professionally designed website in no time, I have a course that you can access on how to use it to build your business website.
The second part of the website is, you also need a blog.
The blog is where you're going to house your content.
Before, we were hiding on a social network what we were doing even if we actually want to show it.
Now, you can post any content related to your network marketing business!
You finally get to say “this is the company that I’m in”, “why I think you should join and this is the product that I love named XYZ”, and “this is why I think you should have it now” in your blogs!
The next question you may be asking is how in the world do I start getting traffic to my blog from social media or even Pinterest?
And that is why I love Pinterest!!
Unlike social media, where you have to be clever on giving people a link to do their own research, you can easily and simply send people from Pinterest to your website and blog!
One of the best ways to get blog traffic to your blog is to pin your blog posts.
When you pin a blog post, make sure to include a catchy headline, a great image and a call to action. You also want to make sure to use keywords in your pins so that they show up in Pinterest search results.
Make sure to grab my Pinterest Pins Explained on how to create your Pinterest pins the right way.
Or if you're just looking for some Pin Pinterest Templates, you can grab 10 of my Proven Pin Pinterest Templates pins that I pulled together in templates.
As an important side note... always make sure that you have your disclaimers in your Pinterest description and that you're not promising things that you that your network marketing company doesn't allow.
Once you have a great post, people can come to your blog site because you are answering the question that they are asking, get ideas about your product, then use your link to buy from your business. No DMs, no sales call necessary. That's it!
3. Use Pinterest Marketing
Now, here's how to use Pinterest for your direct sales. Pinterest is all about pin content and pinning.
When you have a blog post, you have now created value and content through your informative post. Then, you're going to proceed to pin creation.
So, what do you put on this pin? What kind of image do you put on it? What call to action should you use? How big should the image be?
You need to design unique images for your Pinterest profile to drive more traffic to your blog post. Your Pinterest page should be a reflection of your direct sales business, so you need to post content related to your business.
In my Free Pinterest Pins Explained PDF, I provide great tips on how to leverage your Pinterest business profile that will increase website traffic. It walks you through exactly what you want to put in your pins. You can grab a copy here to learn more tips on how to use Pinterest.
Then, I gave you three different ways to publish your pin to drive traffic to your blog:
1. Directly to your Pinterest Account
Upload your image, add your pin titles, description, and website link. Add relevant keywords on your pin descriptions and titles so your pin images will show up to your target audience's search results.
Make sure to add your pins to the right Pinterest board. Having the right board titles let the other users know what to find on your Pinterest profile. You can also add your pin images on group boards to get reach more exposure.
2. Use Canva
If you use Canva to design your images, this might go hand-in-hand as your pin publisher of choice for you to use.
The way it works is once you connect your Canva account with your Pinterest business profile, you then choose the time and date. It schedules your pin to Pinterest for you.
3. My favorite: Use Tailwind
Unlike Canva, Tailwind will tell you what the best time for each day is that you should publish. So you don't have to try to figure that out.
That is one difficult thing I remember with other social platforms like Facebook and Instagram: you had to try to guess what the best time is to post to get the most impressions and engagement on your post.
This is not the case here on when you use Tailwind to pin your content to Pinterest.
Yes, it does make a difference to just post it at the right time because it means more traffic to your post. But, it's also more about what you are providing to the keywords that they are searching. That’s the key.
Pinterest is a powerful tool for network marketing because it allows you to build relationships with potential customers and partners without taking up a lot of your time.
Additionally, Pinterest can help drive traffic to your website or blog which will lead to more conversions and sales.
If you use Pinterest correctly, it can be a powerful tool for networking marketing. You can use it to build relationships with potential customers and partners, as well as to drive traffic to your website or blog.
In addition, Pinterest can help you to create a more personal connection with your followers, which can lead to more sales and conversions.
I look forward to seeing you succeed,
P.S. Wish you could have me coach you on how to use Pinterest and you are looking for a great health and wellness company to promote, go ahead and check out this video and if you feel that you could be a good fit, let's chat.
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