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How To Brand Your Business Online


Are you ready to up-level your branding journey?


Join me and Elizabeth Le Coney Hambleton as we talk about her business of helping your brand grow and bloom and all about the bonus you can grab from pre-ordering the book we co-authored.

Order the book:


Female Entrepreneurs Playbook: How To Build A Business That You Love And Get Paid For It.
Book available for Pre-order on iBooks and Amazon and then send a copy of the receipt to book@startowersystems.com to get access to over $1,500 worth of bonuses and Elizabeth's amazing templates.


Transcript of video below:


Sarah:

Welcome, welcome, super excited for today.


I've been wanting to do this for a while and I'm super excited that Elizabeth my good friend and co-author decided to join me today on this journey as we go through the book together.


I mean, that's a huge thing, we're published author!


That's a big deal!


And today, we're actually going to talk about this business which is all about branding your business. And so, Elizabeth, I just want you to thank you so much for taking the time to be here with us today, and go ahead and just kind of introduce who you are, what your businesses and who you are.


Elizabeth:

Yeah, that's great, thanks for having me. Hey guys, my name is Elizabeth and what I do is, all of the many facets of branding.


I think a lot of entrepreneurs when they think, branding, they think logo, maybe some sort of visual graphic like an Instagram template like that and maybe they think of other kinds of problems like website templates, and all the ways that you graphic design your business and I do do a lot of that stuff.


And that's all really important in a certain way, but I also really focused on a more holistic side of branding, and helping people kind of grow their brand, once they get that sort of tangible identity started because I think it's easy when you're newer especially you think,


"Oh, it might make it look so pretty. The sales are going to roll in"

It turns out that, usually that's not the case like there's a little bit more to it than that. And, you know, good brands really encompassing the visual but also so much more than messaging, it's getting the word out and building relations, it's really establishing yourself as a thought leader and getting into touch.


What differentiates my spin on graphic design and branding from someone else's right, like a lot of graphic designers want a design. So as part of what is different about me I take a more holistic approach because I think it's just more helpful when you kind of get the design. And then nothing else you really be left spinning your wheels, so I like to help people go to that next level. And then I also have a background in fashion.


I started my career in art museums and fashion, and I do personal styling too so I kind of help people feel more confident being the face of their business because I think that in today's landscape that is crucial, and whether or not you love getting on a live on Friday afternoon like this, people want to connect with you and who you are and what you believe in, and putting your actual face out there is I think a really important part of that.


They're not wanting to do some kind of basic personal family can really help them be the face of that brand. If anyone follows Denise Duffield Thomas she is an entrepreneur, she's the chill-preneur, she's all about, money management and stuff. She says that your face is your fortune. And I think that's a really true theme days when a lot of consumers want to connect with a real person and not just like a company or like title or logo, you know, so something there.

A lot of consumers want to connect with a real person and not just like a company or title or logo.

Sarah:

Awesome!! Oh my goodness, like personal fashion. I almost feel like I need to connect with you after this because honestly I have I that is something I struggle with is my fashion side. So, from that, how is it that you took, what you're doing and you put it into this book because our book, that we co-authored is about how to build a business that we love and get paid for it. So tell us a little bit more about your biggest takeaway from the chapter that you wrote in, what do people are going to find when they get this book.


Female Entrepreneurs Playbook: How To Build A Business That You Love And Get Paid For It.
Book available for Pre-order on iBooks and Amazon and then send a copy of the receipt to book@startowersystems.com to get access to over $1,500 worth of bonuses and Elizabeth's amazing templates.

Elizabeth:

Yeah so I think sometimes people think at first like those things sound really different, like how does it all go together. But I actually think it's actually really similar in that each of my services or products and dresses, helping women get past roadblocks in their own life like things that are holding your back, like, Oh, I'll have a business, want to have a cute logo, or like, I'll get on a live. When I feel better about myself, or like, I'll get my brand out there when I know this is anything right.


So, my chapter is called, Brave Enough To Bloom, they really talk about how, like, my passion is helping women like have pride and bloom and give themselves a bigger version for their life and for their business and like who they can be and that's not just sort in their business but even personally. If you feel better about how your business looks professional and ready, like you're just going to bring a better energy to your interactions, and you're just going to get a better result and just have more fun doing it right, it's your business.


If you're in your own business like it shouldn't be a burden, which I think sometimes it can be, just try to make it as fulfilling and a good reflection of who you are and that's really my passion is helping women get past those blocks that are coming up.


Sarah:

I love that. Oh my goodness, and I, Brave Enough To Bloom. I love that title because, as women, we tend to put ourselves down and keep ourselves small, and so I love, love that mission that you described that was useful.


Elizabeth:

It's quoted as that, and the time came to remain tight in the bud, was greater than the pain to bloom, or like, so it's kind of like helping people go into that stage, be okay to let go and open up into.


Sarah:

I love that, wow, I hadn't heard of that so thank you for sharing that pool. And then, I mean we all got together and put some amazing bonuses so not only do they get to read your story in this chapter once it launches in October. They also get something special. Can you tell us about the bonuses, but together for those who pre order.


Elizabeth:

Yeah, I included Canva templates for Instagram, and it is specifically engagement templates. My Instagram strategy, not super Instagram person just because I find it hard to be consistent in the summer with my kids. Let's be honest.


But I have been trying a new strategy and it's really working for me so I thought that I would get into some templates, where it's more the engagement style template like infographics and diagrams and stuff because recently I've heard that there's like a big push to view your value from your caption into your actual like image, because a lot of people don't read captions anymore.


So if you can get that value add into the image rather than in the caption, you're gonna get a lot more engagement and follows the growth, and I have found it to be true. So these are engagement templates.


So that's what I've included I think it's a big trend right now, and some big players Instagram are filled with joy and it's also good if you want to do like a carousel posts where you have more than one thing, which is good for engagement since Instagram just putting like a stock photo with like quote isn't anymore. So, this can be a great way to kind of level up and modernize your Instagram strategy. If you haven't been doing these tactics.


Sarah:

That is, that is amazing. I mean, because when you say putting more of it on the image that is definitely my world on Pinterest because you want to have bring up that image and also get people to click on it from that image so having that now available in Instagram, I imagine that you probably get a lot of engagement and followers.


So can you tell us about the results you get from these engagement pieces, I know I'm sure people are like, where do I get access first but then what kind of results can get, as I know you mentioned it a little bit. I'd love to hear more.


Female Entrepreneurs Playbook: How To Build A Business That You Love And Get Paid For It.
Book available for Pre-order on iBooks and Amazon and then send a copy of the receipt to book@startowersystems.com to get access to over $1,500 worth of bonuses and Elizabeth's amazing templates.

Elizabeth:

Yeah, like I am not. I'm more of a designer for Instagram than like an Instagram strategy person, but I have noticed that I got a lot more just like the comments people saying like, love that it's also just a good chance to be a more of a thought leader, because you can use like the diagrams to point out, like, kind of create those thought reversal type posts where like you think, you know, your brand is all about the logo but it's really about your sales strategy and your, you know, thought patterns and, you know like your coffee and you can add make sort of a cool graphic, where you explain a complex idea of like what makes a standout brand and you can have all these thoughts, and then they also have some cool ways to introduce yourself, which can be a nice way to do it besides just a plain image with likes and descriptors, so it's just a little bit more visual, and then it can help you have better leads on your hashtags, because rather than just like a random image that people scroll through on the page, the pages where there's like all the flashy like go to the hashtag and search. So it has like constant work.


So I've grown a lot more. I will say, I'm not incredibly consistent I need to be better, I'm hoping that we don't go back to virtual and I attempt to do this, but when I apply it to my account, as I said it did well. And I can pick up a good number of followers and interactions.


It does take more actions of like a brand on Instagram that stands out versus just like, oh, there's that same stock photo I knew I've seen from another person. It's like, by definition, when you put your thoughts and views, and industry ideas into the templates that it's always going to be a little more personalized and a little bit more like branded as your message. And like I said, they're good for sharing on other platforms you can throw in an email as the image, you know, so you kind of get that like multi purpose effect of leveraging these images.


Sarah:

Love it, love it, I'm definitely gonna have to go download those. So, let's just get let's help people where it is that we can get those so if you're looking to get these Canva templates from Elizabeth. I have to do is go and buy the book I'm gonna put the links in the comments.

Female Entrepreneurs Playbook: How To Build A Business That You Love And Get Paid For It.
Book available for Pre-order on iBooks and Amazon and then send a copy of the receipt to book@startowersystems.com to get access to over $1,500 worth of bonuses and Elizabeth's amazing templates.

You can either buy an Amazon Kindle right now is pre order and it's $0.99 cents, you can buy in iBooks. So I know there's not all Apple users that's okay there's the Amazon. Okay, once you purchase. Go ahead, let us know in the comments, I love it and can't wait to get the book and then what you do is you send an email to book@startowersystems.com with a copy of your receipt and then you get access to these amazing Instagram Templates and so much more.


Where can people reach you? How can people start working with you?


Elizabeth:

Yeah, sure. So if you do want to catch me on Instagram @ Bonjour branding, and then I'm also at www.bonjourbranding.com. You can find me in either of those places and if you have any trouble getting the bonuses I'm sure to just reach out to myself or to Sarah and we can help you get them.


There are $1,500 worth of bonuses, and not one was just fine with giving templates but there's like tons of other goodies. It's an amazing value for $0.99 cents. Plus in October, you'll get to read our chapter learn a little bit more about us.


I know that a lot of you guys are moms follow Sarah, I talk a lot about my mom journey. I lost my first business when my daughter was super sick, he told me she was dying. I like completely quit that business like overnight to take care of her in the hospital over an extended period, and you know it just isn't this doesn't have to be perfect and it doesn't have to be totally linear and it's like heads down, you make it what you want it to be and you come back from the setbacks, and you know it can be a great journey and so fulfilling.


Also, you know, good to do in fellowship so this books a great way to really see more about behind the scenes, it can be easy to feel overwhelmed like, Oh, these people look like they're so great and they must be, you know millionaires and whatever, but we all had our time when we were less successful or more challenged, and you know it's good to just remember that nobody's perfect, we're all figuring it out together.


Sarah:

Absolutely. Oh my goodness, you are totally speaking my language with that one because, yeah, when I first started my business I thought it's just gonna go up and up and up. No, oh no, never, it's never like that... it reminds me of the saying...

"It took me 10 years to become an an overnight success."

So thank you so much for showing up with me today.

 

Conclusion:


Oh man! She is such a powerhouse of knowledge around branding you and your business.


I hope that you enjoyed that interview with Elizabeth, I truly enjoyed it and I can't wait to be able to hold the book, Female Entrepreneurs Playbook, but if you haven't yet ordered it and sent your receipt to book@startowersystems.com and claimed the bonuses, you won't be able to once the book is officially launched October 12, 2021.



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