Updated: Aug 21
All right. So today we're talking about how to successfully increase your online visibility.
Online visibility refers to how easily potential customers can find and learn about your business through the use of digital tools like search engines, social media, and business directories.
There are many factors that contribute to online visibility, but some of the most important include having a strong SEO strategy, active social media presence, and positive reviews and ratings.
The sad truth is if you own a business and aren't online, you're shooting yourself in the foot because of all the potential sales you could be getting. In 2020, we learned that an online presence is not a luxury-- it's a necessity. Before, you could get away without having websites, but now? The only way to get information and communicate was through the internet.
So now as business owners who are like, how do I get online? How do I increase online visibility? Or How do I improve online visibility? That is what I'm here for today. I'm going to be giving you some tips and tricks that you can use to increase online visibility, improve your overall presence online, and reach your target audience.
Hello, my name is Sarah Lawyer, Mompreneur and I'm here to help business owners passive online marketing strategies using search engine optimization and using search marketing and social media platforms to reach more people through your digital visibility. Because honestly, you could be the best thing since sliced bread, but if people don't know about you then they're not going to use your services or buy your products. So today I really want to talk to you about some tips and tricks on improving online visibility.
So let's dive to how to create more online visibility today's competitive business world.
1) Have a website
The first step to take is to make sure you have a website If you don't have a website, you need to get one-- and fast. In today's age, people expect businesses to have an online presence, and if you don't have one, they'll go to your competitor who does.
Creating a website doesn't have to be difficult or expensive. You can use platforms like WordPress or Wix to create a beautiful website quickly and easily. And I've got just the thing for those of you who don't feel up to the task for fear of technology. My step-by-step Wix Tutorial course is available now to help you create a stunning website in just a few hours to officially put your business online.
Once you have a website, make sure to include contact information, social media links, an About page so potential customers can learn more about you and your business, an online store, and a blog.
If you have a brick and mortar business, what need do I have for a Blog?
A blog is a great way to show off your knowledge and expertise in your industry, stand out among your competitors, and it helps you attract unique visitors by providing valuable information they're searching for online. And how we show our online presence is through content marketing.
2) Create content
The best way that I have seen to quickly grow in the online world and with the least amount of time consumption to increase your online visibility is to create content. Now, if you're anything like me, writing may not be your strongest suit.