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How to Successfully Increase Your Online Visibility

Updated: Aug 29


All right. So today we're talking about how to successfully increase your online visibility.


Online visibility refers to how easily potential customers can find and learn about your business through the use of digital tools like search engines, social media, and business directories.


There are many factors that contribute to online visibility, but some of the most important include having a strong SEO strategy, active social media presence, and positive reviews and ratings.


The sad truth is if you own a business and aren't online, you're shooting yourself in the foot because of all the potential sales you could be getting. In 2020, we learned that an online presence is not a luxury-- it's a necessity. Before, you could get away without having websites, but now? The only way to get information and communicate was through the internet.


So now as business owners who are like, how do I get online? How do I increase online visibility? Or How do I improve online visibility? That is what I'm here for today. I'm going to be giving you some tips and tricks that you can use to increase online visibility, improve your overall presence online, and reach your target audience.


Hello, my name is Sarah Lawyer, Mompreneur and I'm here to help business owners passive online marketing strategies using search engine optimization and using search marketing and social media platforms to reach more people through your digital visibility. Because honestly, you could be the best thing since sliced bread, but if people don't know about you then they're not going to use your services or buy your products. So today I really want to talk to you about some tips and tricks on improving online visibility.


So let's dive to how to create more online visibility today's competitive business world.


1) Have a website


The first step to take is to make sure you have a website If you don't have a website, you need to get one-- and fast. In today's age, people expect businesses to have an online presence, and if you don't have one, they'll go to your competitor who does.


Creating a website doesn't have to be difficult or expensive. You can use platforms like WordPress or Wix to create a beautiful website quickly and easily. And I've got just the thing for those of you who don't feel up to the task for fear of technology. My step-by-step Wix Tutorial course is available now to help you create a stunning website in just a few hours to officially put your business online.

Once you have a website, make sure to include contact information, social media links, an About page so potential customers can learn more about you and your business, an online store, and a blog.


If you have a brick and mortar business, what need do I have for a Blog?


A blog is a great way to show off your knowledge and expertise in your industry, stand out among your competitors, and it helps you attract unique visitors by providing valuable information they're searching for online. And how we show our online presence is through content marketing.


2) Create content


The best way that I have seen to quickly grow in the online world and with the least amount of time consumption to increase your online visibility is to create content. Now, if you're anything like me, writing may not be your strongest suit.


Here's my pro-tip for writing, hire someone through tools like Fivrr and Upwork or use Jasper to help you fill in the gaps of your writing. Many businesses only focus on using social media. I'm hoping to switch your focus to creating quality content and social media as a way to spread the word about it.


In today's world, content doesn't have to be written, it can just as easily be video. The next questions you may have is "What am I going to share?"


When deciding what you're going to share, yes you want to make sure you've done your keyword research, you are search engine optimized, and you are sharing relevant content. The truth of any content is helping people.


I imagine you started your business to help people. So start answering questions that your customers, visitors, or users are asking! Your content doesn't have to be lengthy to be relevant, it just has help your customers feel heard.


But what if you don't have any customers yet?


This is where keyword research comes in. Google, UberSuggest, AnswerThePublic.com or TubeBuddy (for those using YouTube). These tools are easy to use and provide a lot of great insight into what people are looking for on search engines.

3) How to Optimize for visibility


Or how do you rank up for search engine results?

Here's my strategy that has helped me double my online visibility with very little effort.

  1. Choose a topic

  2. Record a video for YouTube

  3. Transcribe video for a blog post

  4. Use SEO sites like SurferSEO to optimize

  5. Share to Pinterest and all my social media accounts

When you're first starting out, the main trick to being visible online is to share and share over and over again. Because honestly people are busy, they may see your article, video or post, but it wasn't right for them right then. So wait a few months and then re-share the same information with a tweak.


So those are my tips. If you found them helpful and you want more like this, go ahead and make sure you hit that like button. More likes I get, the more I know that this is the type of content that you're looking for.


Conclusion


By following the steps above, you can quickly and easily increase your online visibility, attract new customers, and grow your business. Creating a beautiful website, writing quality content, and optimizing for search engines are all great ways to make sure you're seen online. And don't forget to share your content on social media and with your email list to help amplify your reach. With a little effort, you can see big results from growing your online presence.


Talk to you later!






P.S. Wondering how to use Jasper or SurferSEO for creating your quality content? Here is how I've used it.


I love to speak. I love to be able to teach and get on video because I get a lot more animated. Get me in writing and it just feels like I'm flat. So Jasper helps me really bring in the emotion, bring in the engagement with my audience. So if you ever struggle with how to write and really engage with your audience through video, definitely check out Jasper.

Jasper is an AI writing tool and it is by far the best thing that I've come across since I started blogging because I am a struggling writer. I'm not very creative.


The other tool that use to get more traffic is SurferSEO that helps you rank for specific keywords and it works right along side Jasper, but can also be used separately. Before I started using SurferSEO, I wasn't ranking on Google at all and wasn't getting any Google traffic.

The only traffic that I got was from Pinterest, but then I started expand my online visibility. By using the strategy that outlined, I've created a trifecta of online visibility through YouTube, Pinterest and Google. (Which you can learn all about actually in my Profitable Pinterest Academy.

Well my friends that is a rap, I hope to be seeing your online visibility grow for you business!

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